Why Kids Are Obsessed With Fidgets, Squishies & Sensory Toys like NeeDoh (And Our MBP Favorites!)

If you’ve walked into Millie Bo Peep lately and heard, “Do you have any NeeDoh?!”… you’re definitely not alone.

Fidgets, squishies, and sensory toys have quickly become some of our most-loved items — and it’s easy to see why! They’re fun to collect, satisfying to play with, and perfect for keeping little hands busy.

Whether you’re shopping for a birthday gift, a car ride surprise, a classroom reward, or just a little something to brighten their day… here are some of our favorite sensory finds at MBP.

NeeDoh: The Squish That Started the Craze

Soft. Stretchy. Squishy. Totally addicting. We sell out fast!

NeeDoh has become one of the biggest favorites at Millie Bo Peep! Each one has a unique feel — from the classic smooth squish to different textures, shapes, and styles that make collecting them extra fun.

Kids love the surprise of finding a new favorite, and parents love that it’s a simple, screen-free toy that can go anywhere.

Perfect for:
• car rides
• after-school downtime
• desk buddies
• little rewards
• stocking stuffers
• kids AND grown-ups (trust us 😉)

Crazy Aaron’s Thinking Putty: Stretch, Squish & Create

Part science. Part creativity. All fun.

Crazy Aaron’s Thinking Putty lets kids stretch, mold, bounce, twist, and create. With so many different colors and styles — including sparkles, color-changing, glow effects, and more — every tin feels like a new adventure.

It’s the perfect mix of sensory play and imagination.

Slime: A Classic Sensory Favorite

There’s just something about slime.

Stretch it, swirl it, squeeze it, and watch the creativity begin. Slime encourages hands-on play and gives kids a fun way to explore textures, colors, and movement.

Plus… opening a fresh container of slime? Always exciting.

Speks: Tiny Magnets, Endless Creativity

For our older kids (and adults!), Speks are a favorite.

These tiny magnetic balls can be shaped, stacked, and transformed into endless creations. They’re the perfect desk toy, creative challenge, or fidget for someone who loves to build.

Warning: you might say “just five more minutes” more than once.

Pop, Squish, Stretch & Play

Our sensory section is always changing, and that’s part of the fun!

You’ll find things like:
• poppers
• squishy toys
• stretchy fidgets
• textured sensory toys
• mini surprises
• fun collectibles

There’s always something new waiting to be discovered.

The Perfect Little Gift

One of our favorite things about fidgets and sensory toys? You don’t need a special occasion.

They’re the perfect:
• birthday add-on
• reward for a great week
• travel activity
• sibling gift
• “thinking of you” surprise

Stop into Millie Bo Peep and find your next favorite squish — but don’t be surprised if the adults have just as much fun picking one out. :) 


Shop our full collection here.